Our Mission

“We are on a mission to encourage, educate and equip children with the knowledge they need to develop a healthy relationship with food to last them a lifetime”

Danielle McCann, Founder

Our company is based on a few core beliefs. At the heart of those beliefs is a focus on education and making healthy eating a way of life, not a chore. 

We are a small company with big ambitions to inspire kids to eat more fruit & veg. At Not Just Nibbles, we don’t believe in hiding veggies in food and we certainly don’t believe in diets — especially for kids. We believe in educating them about how great food can be for our mind and body. 

Family is at the heart of our company and our mission is to bring everyone together to create special memories with the little chef in their life. We feed kids a huge dose of education and good food, sprinkled with a little imagination and a big dash of fun. 

Danielle, our founder, has spent over 10 years in the design industry and studied Nutrition in Culinary Practice at the prestigious Leith’s School of Food and Wine. It was there she learned everything she needed to know about nutrition and used her knowledge and creative skills to bring Great Groceries to life. 

How it started:

“It was while studying, that the idea came to me. I realised that food could offer so much more than a way to fill our stomachs. It could help us see better, think better, and feel better. Food wasn’t just food; it was much more than that. I didn’t set out to start a cooking company, it was born out of necessity. I hope one day Not Just Nibbles will play a vital role in helping to shape our future to become happier and healthier.

Things we care about...

Help the planet

The planet

The planet is at the forefront of our mission. We use recycled materials and encourage meat-free days.

Tackle childhood obesity

Childhood obesity

Committed to encourage healthy eating habits, we tackle the growing issue of childhood obesity.

Eat Seasonally

Eating seasonally

Our recipes are designed to include seasonal ingredients helping to reduce our carbon footprint.

Food waste

We strive to use our ingredients in unique and innovative ways so there is minimal food wastage.

Our mission